How to make your first sale with Pinterest

Business Super shoppers. Standout results. Pinterest is where people find their favorite products. And when they find something they love, they’re willing to pay more. 2x more per month, in fact, than people on other social platforms.1 In other words: They’re super shoppers. But if they can’t find you, they can’t shop your store. Upload your products to get started today. Upload products Image of a red necklace with metal detailing on a neck, worn over a tan, pleather collared shirt. A set of pinkish-tan chunky earrings on a white background. Black man with one hand on his head, holding his hair back out of his eyes. He is clothed in a brown sweater with gold accents. 97% of the top searches on Pinterest are unbranded² The right people, at the right time People shopping on Pinterest want something new, but haven’t made up their mind yet. They come seeking inspiration, and leave deciding what to buy. Their open mindset leads to bigger baskets, and stronger brand loyalty over time. It all starts with Catalogs Catalogs are your first step to shopping success on Pinterest. When you connect your catalog, Pinterest automatically ingests your entire feed. You can use catalogs to upload shoppable products or travel listings. This scaled approach pays off: Merchants who upload their products to Pinterest Catalogs see 5x more impressions than those who haven’t added their products.3 Step 1 Get your products on Pinterest Image of pin displaying an orange handbag sitting on a red table, surrounded by lush fabrics. In the forefront of the image, the pin logo appears to the left and a button reading "Best seller" to the right. Image of pin displaying an orange handbag sitting on a red table, surrounded by lush fabrics. In the forefront of the image, the pin logo appears to the left and a button reading "Best seller" to the right. Image of pin displaying an orange handbag sitting on a red table, surrounded by lush fabrics. In the forefront of the image, the pin logo appears to the left and a button reading "Best seller" to the right. Connect Shopify or WooCommerce If you already use Shopify or WooCommerce, it’s easy to sell on Pinterest too. Just connect your existing storefront to your Pinterest business account and we’ll automatically add your entire product catalog to Pinterest. This solution is most popular with small and medium-sized businesses who already maintain storefronts with our merchant partners. Upload via Catalogs If you want to upload your catalog directly, use Catalogs to get started. Use the Shopping API This is the best solution for brands with a larger inventory or multiple updates throughout the day such as pricing and availability. The API helps you scale faster than other shopping tools. Step 2 Join the Verified Merchant Program to build your brand Image of Pinterest's verified merchant logo, surrounded by phrases on the left and right of the logo. To the left, from top to bottom, read the phrases "Eco-friendly" and "Invested in good." To the right, from top to bottom, read the phrases "Inclusive" and "Black-owned." People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution. Plus, eligible verified merchants can use merchant details to showcase their brand values and the communities they identify with. Step 3 Scale campaigns for higher returns Image of a pin selling a women's handbag. The pin displaysa person wearing a tan handbag. The handbag has a long strap and is drapped over their shoulder. Person in the image is wearing a collared, sleeveless yellow shirt with tapered khaki pants. Below the image of the person, the cost and description of the handbag is listed. The listed price is $80 and the description reads: "Stylish women's handbag, promoted by Bluxome." Get better results when you promote your products on Pinterest. In a study, advertisers who used both Catalogs and shopping ads saw a 15% increase in their return on ad spend.4 Helpful tools like automatic bidding and dynamic retargeting make it easy to set it and forget it—and see great results. Shopping ads Reach shoppers when they’re most likely to act. Shopping ads include helpful details like pricing, product availability and reviews. Collections ads This immersive format uses slideshows and video-like content to help people shop similar products. They’re great for building bigger baskets, because they help people find more products they’ll like. Measurement made easy Woman wearing white long sleeve top and magenta leggings, white sneakers in front of a pink background and search term that reads “athleisure outfit” in a magenta pill button. See the total impact of your paid and organic presence on Pinterest with the conversion insights dashboard. You can toggle between a high-level overview and more granular analytics to better understand your performance and keep optimizing your strategy. Make sure to add the Pinterest tag to your site so you get access to conversion insights on Pinterest. Stat that reads “3x increase in sales performance by using Pinterest shopping ads” in navy blue text box; image of kitchen with black kitchen drawers and a white backsplash with assorted ceramics on counter and black pot on the stove. 3x increase in sales performance using Pinterest Shopping ads⁵ Shopping ads made the difference for Floor & Decor Floor & Decor saw a huge increase in sales performance when they started using Pinterest Shopping ads. Read their story to learn helpful shopping campaign tips. Get started Upload products Create ad Footnotes Dynata for Pinterest, shopping study with people who use Pinterest weekly for fashion and beauty, compared to people who use other platforms. US, Apr 2021 Pinterest internal data, English searches, Apr 2020 Pinterest internal data, global, 2022 Pinterest internal data, global, 2021 Floor & Decor data, 2018-19 English (US) About Our Pinterest profile Newsroom Careers Brand guidelines Resources Help Center Business Community For developers For investors Policies Copyright & Trademark Terms of service Privacy & Cookies Personalized ads © 2023 Pinterest